In Science We Trust

SINOCHEM 

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#### IN BRIEF

Founded in 1950, Sinochem is a leading integrated operator and service provider in the chemical science industry in China. In March 2021, Sinochem Group and the China National Chemical Corporation Ltd. merged to become Sinochem Holdings, establishing strategic business operations across life science, materials science, petrochemicals, environmental science and industrial finance, and becoming the world’s largest chemical conglomerate.

Superunion partnered with Sinochem to unify the new company under one brand, and to drive its reputation as a technology-driven innovator and a world-class integrated chemical company. Demonstrating its technological innovation capabilities, core competitiveness and sustainability vision. 

#### WHAT WE DID 

Chemistry is fundamental to the growth of industries, contributing to the betterment of society and our connection with nature. And so, the two – chemistry and nature – must work harmoniously with each other.

We developed a brand strategy and visual identity to showcase this harmonious relationship between chemistry and nature, and Sinochem’s mission of growth through innovation, promoting the sustainable development of society and its contribution to a brighter future. 

The logo is inspired by a peony – recognised by many as the national flower of China. A symbol of harmony and prosperity, the blooming flower is rendered with geometric patterns, creating a 3D logo that’s rooted in nature, enhanced by chemical technology. The four petals represent the four elements of society, consumer, shareholders and employees, for whom Sinochem creates value in its work to harness the power of chemistry for social progress. 

We created 3D expressions and extracted stereoscopic lines from the 3D brand logo to carve out silhouettes and contours of images found in nature, that highlight the world of advancements that Sinochem has achieved through innovation and the vitality it brings to the world. 

The brand colours of blue – a nod to scientific innovation, and yellow, green and light blue tie the identity to nature, and Sinochem’s role in creating beauty with chemistry. Leveraging the 3D line expressions and the dynamism of light and shadow, the new brand identity system showcases the innovation brought by scientific exploration, its harmony with nature, for the betterment of society. 

The new brand identity and brand film were widely incorporated across Sinochem’s communication channels. Since the launch, Sinochem was selected as the exemplary branding case of state-owned enterprises by the SASAC of the State Council in 2021.

> "In the first year of Sinochem's establishment, the release of the new brand identity is the first step in the rebranding process. A more systematic, comprehensive and highly recognizable visual identity systems that fits the corporate identity is more important for long-term brand building. Superunion has a deep understanding of Sinochem's vision for 'building a world-class integrated chemical enterprise' and helped to discover the brand's unique identity in the branding process. It is fair to say that Superunion has been instrumental in the rebranding of Sinochem since the merger." 
>
> *— Xiangdong Wang, Deputy General Manager of Branding Department, Sinochem*

SINOCHEM

Creating beauty with chemistry

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Superunion partnered with Sinochem to unify the company under one brand, to highlight the harmonious relationship between chemistry and nature, and drive Sinochem's reputation as a technology-driven innovator and a world-class integrated chemical company.

Superunion | Sinochem 

Superunion and Design Bridge come together to create Design Bridge and Partners. Redefining what design is and what design can do for brands, businesses, people and the planet. We are a revolutionary design partnership.

Design Bridge and Superunion come together to create Design Bridge and Partners. Redefining what design is and what design can do for brands, businesses, people and the planet. We are a revolutionary design partnership.