Evri
Moving everything, everywhere, for everyone
Transforming the largest dedicated parcel delivery company by celebrating the diversity of its people and communities it serves. A brand that is for everyone, everywhere.
Evri is the new name and vision created for the reimagining of the biggest UK parcel delivery service, Hermes. A £1.5bn business that delivers more than 700m parcels for 80% of the UK’s top retailers to millions of customers all over the country. Representing the bringing together of a diverse multitude – whether that is different communities, people, or products.
Sector
Retail & Ecommerce
Partner
Monotype
Expertise
Brand Strategy
Naming
Brand Identity
Communications
Hermes’ revolutionary new brand name, Evri, represents the bringing together of a diverse multitude – whether that is different communities, people, or products. It stands for the individuals in the brand, its audiences, and the products that Evri can bring to its customers.
With a new identity we wanted to reflect the new customer-centric business strategy, to quite literally be the brand for everybody. Together with Monotype and our creative tech team, we designed a generative tool that allowed the brand to create 194,481 bespoke logo artworks to be used for Evri’s brand estate and delivery fleet.
Each character (A-Z) is designed to be stylistically different – every typographic character from A-Z was given 20 OpenType alternate-glyphs. The set includes numerals 0-9 with four variant sets and a single set of punctuation and symbols. An Open-Type style-alt typeface of this scale pushing the limits of what is technologically achievable and is rarely seen, remarkable for a brand of national statue.
Design Bridge and Partners created a close, collaborative dynamic from the outset — with the team partnering directly with me and our dedicated brand team to gain insight and support from all our audiences. They simplified the complicated and turned that strategy into an inspirational new brand that we’re proud to share and be part of: EVRI.
Chris Ashworth
Chief Customer Officer, Evri
EVRI is a true representation of every person we employ and serve, and every community and business we support. It has unified and energized our business and supported our extraordinary growth - providing a North Star for our customer-centric innovation and directly contributing to our recent change in ownership.
Chris Ashworth
Chief Customer Officer, Evri