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Elliptic

Finding the truth in data.

Discovering what’s hiding on the dark web.

Sector

  • Tech & Digital Services

Expertise

  • Brand Strategy

  • Brand Identity

  • Communications

The identity uses negative space typography, inspired by the raw language of data blocks, the foundation of the blockchain. The creative idea reflects Elliptic’s own search and discovery process, guiding the viewer to locate certain hidden terms - truth, terrorists, guns, fraud, ransomware and more - within posters, brochures and other materials.

The legibility is deliberately challenging to echo the difficult task Elliptic undertakes.
The result is an identity that helps the brand stand out amongst its technology peers.

D&AD Awards
Wood Pencil

Type Directors Club
Winner

Drum Design Awards
2 Highly Commended

The One Show
Merit

New York Festivals
Gold

WPPED Cream Awards
Winner

Brand Impact Awards
Best of Show
Winner
Shortlist