Elliptic
Finding the truth in data.
Discovering what’s hiding on the dark web.
Sector
Tech & Digital Services
Expertise
Brand Strategy
Brand Identity
Communications
The identity uses negative space typography, inspired by the raw language of data blocks, the foundation of the blockchain. The creative idea reflects Elliptic’s own search and discovery process, guiding the viewer to locate certain hidden terms - truth, terrorists, guns, fraud, ransomware and more - within posters, brochures and other materials.
The legibility is deliberately challenging to echo the difficult task Elliptic undertakes.
The result is an identity that helps the brand stand out amongst its technology peers.
D&AD Awards
Wood Pencil
Type Directors Club
Winner
Drum Design Awards
2 Highly Commended
The One Show
Merit
New York Festivals
Gold
WPPED Cream Awards
Winner
Brand Impact Awards
Best of Show
Winner
Shortlist