Axel Springer
Empowering free decisions
CREATIVE. REBELLIOUS. DISRUPTIVE. A PUBLISHER WITH FREEDOM IN ITS HEART
Client
Axel Springer
Sector
Tech & Digital Services
Partner
Why do birds
Expertise
Brand Strategy
Brand Identity
Sonic Branding
Communications
We've worked with Axel Springer to create a sharpened brand positioning and visual identity that reflects its forward-thinking transformative attitude and business strategy. Our strategy and creative revolves around the idea that We Empower Free Decisions.
We want to express our rapid transformation into a thoroughly digital media and technology company through our visual image as well.
Mathias Döpfner
CEO, Axel Springer