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Axel Springer

Empowering free decisions

CREATIVE. REBELLIOUS. DISRUPTIVE. A PUBLISHER WITH FREEDOM IN ITS HEART

Client

  • Axel Springer

Sector

  • Tech & Digital Services

Partner

  • Why do birds

Expertise

  • Brand Strategy

  • Brand Identity

  • Sonic Branding

  • Communications

We've worked with Axel Springer to create a sharpened brand positioning and visual identity that reflects its forward-thinking transformative attitude and business strategy. Our strategy and creative revolves around the idea that We Empower Free Decisions.

We want to express our rapid transformation into a thoroughly digital media and technology company through our visual image as well.

Mathias Döpfner

CEO, Axel Springer