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NTT

Moving together


Creating a unified brand for the world’s largest merger with a global sense of purpose, enabling them to do great things for people, clients and the societies they work in.

With $11bn revenues and 40,000 people operating in 57 countries outside of Japan, NTT is the global technology business with considerable scale and complexity. We were tasked with a bold mission to redefine a strategy that would bring together 28 diverse businesses, as part of the largest merger in the world, giving NTT’s clients access to a full breadth of its industry-leading products, innovations and services to address the diverse business needs of today. Creating a unified brand inspired by a core purpose: Together we can do great things.

Sector

  • Technology & Telecoms

Expertise

  • Brand Strategy

  • Naming

  • Brand Identity

  • Communications

NTT chose Design Bridge and Partners for a bold mission – to define a strategy that would bring together 28 diverse businesses as part of the largest merger in the world in 2019.

We created a dynamic brand architecture and go-to-market messages that enhanced NTT’s competitive advantage and maximised the synergies of the newly merged business.

Inspired by NTT’s new purpose we designed a visually stunning creative platform and storytelling approach that heroes the human impact of NTT’s technology promise. It showcases how NTT is reshaping our lives for a better tomorrow.

To launch the brand, we created a communication launch plan and a messaging framework to help NTT teams engage all 40,000 employees with the benefits of the new powerhouse for themselves and their clients.