28 May 2021

A celebration of creativity at D&AD

Our global team wins seven pencils at D&AD, takes home the prestigious top Collaborative Pencil Award, and wins 3rd place for Design Agency 2021 (above Apple). 

Congratulations to Figlia, Notpla, Amsteldok, Clear Mobile, Ila, London Symphony Orchestra and our amazing teams, winners of seven D&AD Wood Pencils, the prestigious top Collaborative Pencil Award for our ongoing partnership with London Symphony Orchestra, and 3rd place for Design Agency 2021 (above Apple). 

D&AD is the most prestigious benchmark for creative excellence in design and advertising, and we are so proud of this achievement. 

A highlight of the awards was receiving the prestigious Collaborative Pencil Award for our collaboration with London Symphony Orchestra (LSO). Superunion has been working with LSO since 2004. After the appointment of renowned conductor Sir Simon Rattle in 2015, we collaborated with LSO to reinvent its brand. To convey the power of music, celebrate Sir Simon's arrival, reflect the pioneering spirit and engage a broader and younger audience. 

We launched the new visual identity in 2017 across all of LSO's initiatives - with the approach enabling the annual season's campaigns to be evolved for each new theme. We have continued to work with LSO to produce each new season's campaign and more. 

 

Well done to everyone involved for this fantastic achievement! 

AWARDS

DESIGN AGENCY 2021 

Superunion - 3rd place

COLLABORATIVE PENCIL 

London Symphony Orchestra and Superunion 

WOOD PENCIL 

Figlia - Packaging Design / Limited Edition 

WOOD PENCIL

Notpla - Impact Design / Other Enterprises

WOOD PENCIL

Amsteldok - Typography / Integrated 

Amsteldok - Graphic Design / Environmental 

WOOD PENCIL

Clear Mobile - Writing for Design / Brand Voice 

Clear Mobile - Branding / Logos

WOOD PENCIL

Ila - Branding / Logos 

SHORTLIST

Clear Mobile - Branding / New Branding Schemes 

Clear Mobile - Art Direction / Integrated 

SHORTLIST 

Figlia - Packaging Design / Structural 

See the full list of winners here.