News

Public appearance, past and future events, save-the-dates and the (not so) occasional piece of shameless self-promotion. Clippings from all-across the Superuniverse. 

24 May 2022

Intel® Extreme Masters

Opening up a world of new frontiers to a new generation of gamers and esports...

23 May 2022

Enter the World of Gaming

Marta Swannie and Jake Myhre host a series of creative learning masterclasses with D&AD to...

23 May 2022

Madrid Nuevo Norte

Reimagining Madrid.

19 May 2022

Winners at ADC

Congratulations to Shelter, China Duty Free and Lexend, winners at ADC Annual Awards 2022. 

19 May 2022

Introducing: Superunion Ventures

The new Ventures studio to help build, launch and grow the next generation of revolutionary brands. 

10 May 2022

Could Netflix have stayed ad free?

Matt Boffey writes why Netflix should have invested in its brand during the good times.

4 May 2022

World Changing Ideas 2022

Congratulations to Phytorestore, Finalists at Fast Company's 2022 World Changing Ideas Awards. 

22 Apr 2022

Welcome Izgi Yapici, Executive Creative Director, New York

Superunion adds Executive Creative Director to spearhead operations in New York. 

21 Apr 2022

Streaming x Gaming wars

Siddharth Seth says in The Drum that Netflix’s purchase of Next Games isn’t about winning...

20 Apr 2022

Beatles, brands and blockchain

Paola Demichelis says NFTs are no longer limited to just exhibiting traditional media like images or...

12 Apr 2022

The end of Wall Street's honeymoon in the metaverse?

Samuel Grinfeder says Roblox's strategy to not chase buzzwords and cash-grab opportunities could help them win in the long run. 

8 Apr 2022

Surreal Island

China Duty Free International launches a new digital retail experience with a series of immersive...

7 Apr 2022

Why Kanye's stance on NFTs struck a chord

Nora Bradshaw explains three questions brands should ask before entering the realm of non-fungible tokens. 

24 Mar 2022

Guylian: A Belgian Treasure by the Sea

Superunion Amsterdam revives the love story of Guylian's iconic seashell chocolates with new brand identity.

21 Mar 2022

Hermes becomes Evri

The UK's largest dedicated parcel delivery company becomes Evri, with the brand created by Superunion. 

11 Mar 2022

Welcome Gavin Mackie, Strategy Director

Superunion Amsterdam announces the appointment of Gavin Mackie as Strategy Director. 

3 Mar 2022

Randstad

Randstad appoints Superunion Amsterdam as its design partner. 

2 Mar 2022

Breaking the Bias over breakfast

Superunion marks International Women's Day 2022, by celebrating the women across our network.

1 Mar 2022

Hypergrowing pains

Tom Robinson explains why balancing growth with control will help Unicorns stay on track.

21 Feb 2022

MyRepublic

The new logo, created by our Asia team, marks MyRepublic's transformation from challenger brand to...

18 Feb 2022

Unforgettable Ideas: Cannes Lions Decoded

Stuart Radford, ECD, and Katherina Tudball, Creative Director, share their top tips to creating unforgettable work. 

4 Feb 2022

A new brand for BBC Three

Superunion collaborates with BBC Creative, BlinkInk and Ghost VFX to create new identity for BBC...

1 Feb 2022

Heineken One in a Billion

An unlimited edition of the Heineken Original label, with a billion unique labels, created by...

31 Jan 2022

CosmosDirekt

A new brand for CosmosDirekt, Germany's leading online insurer. 

28 Jan 2022

Happy Lunar New Year!

Wishing you good fortune and a happy, healthy start to the New Year. 

27 Jan 2022

Success at the Strategic Comms Awards

Congratulations to IHG, Legal & General and our corporate reporting team. 

27 Jan 2022

D&AD New Blood | Superunion x Black Girl Gamers

Superunion partners with D&AD and Black Girl Gamers, inviting emerging creatives to respond to briefs...

27 Jan 2022

Happy Hour: Design Edition

Join us on Thursday 10th February and discover more about the creative industry.

27 Jan 2022

Superunion judges at D&AD

Superunion's Miho Aishima and Eva Bashford-Harrison join D&AD Jury for Type Design and Writing for...

20 Jan 2022

SRF Sport: Feel Closer

The new brand for SRF Sport brings viewers closer to the sporting action. 

14 Jan 2022

Best In Class

Best In Class programme create new brand for Robinson Family Foods celebrating the power of food. 

7 Jan 2022

M is for Mediocrity

Adam Sefton explains in Transform why Facebook's rebrand to Meta reveals the mediocrity of the...

20 Dec 2021

New Year's Revolution

What creative ideas have you seen that you think will spark a revolution in 2022?

16 Dec 2021

'Tis the Season of Giving

Celebrating all our partners who give back to their communities and the world. 

15 Dec 2021

One Bay Area to another

Global CEO, Jim Prior, talks expansion, following new opportunities, and leading a revolutionary creative company.

15 Dec 2021

A Year of Corporate Reporting Success

An award-winning year for our clients and the Corporate Reporting team. 

8 Dec 2021

Superunion enters the next stage of growth

Superunion enters the next stage of growth, following two new studio openings.

8 Dec 2021

Brand Experience Agency of the Year 2021

Congratulations to our clients and our team.

26 Nov 2021

Superunion Asia opens new Shenzhen office

The opening of the new Shenzhen office marks Superunion's 20-year anniversary in China. 

25 Nov 2021

In the metaverse, brand building knows no limits

Cecylia Grendowicz offers advice in Campaign Asia for brands to get involved in the metaverse. 

24 Nov 2021

What's the Meta with you?

Tom Robinson writes in Transform to explore the significance of rebranding as a moment of change.

23 Nov 2021

17 Wins at Transform Awards Asia

Congratulations to DiscoveryPlus, EZ-Link, Julie's, MyRepublic, Ringan, WTT, NUS Giving and our Asia teams.

15 Nov 2021

D&AD Shift | Google x Superunion

Superunion partners with D&AD Shift, providing opportunities for emerging creatives without a university-level degree. 

8 Nov 2021

Superunion Madrid launches university Brand Masters course

Superunion launches Brand Masters course, in partnership with the University Complutense de Madrid. 

29 Oct 2021

Welcome Ian Wharton, UK Chief Experience Officer

Ian Wharton joins Superunion London's leadership team as Chief Experience Officer. 

28 Oct 2021

Nora Bradshaw promoted to Head of Growth

Nora Bradshaw takes on the role of Head of Growth, Superunion North America. 

26 Oct 2021

Facebook Rebrand: A Brave New World?

Adam Sefton asks if Facebook's rebrand is just a corporate mask to hide behind.

19 Oct 2021

Etos: A Rainbow of Health

A new identity for Etos' brand of health supplements and vitamins, by our Amsterdam team. 

13 Oct 2021

Legal & General's first sonic brand identity

Legal & General launches sonic brand identity, created by MassiveMusic, in partnership with Superunion.

11 Oct 2021

Shelter Raise Your Run

Our London team raises money for Shelter Raise Your Run campaign.

1 Oct 2021

TikTok's game-changing algorithm

Mick McConnell says TikTok's algorithm offers potential for brands to leverage their qualities and drive innovation.

16 Sep 2021

Spotify's mess and a lesson on long-term brand thinking

When does an app become more than an app? When it starts thinking about its...

15 Sep 2021

Riot Games

Superunion collaborates with Riot Games to celebrate 10th "Annie-versary" of League of Legends China. 

15 Sep 2021

Sunless

A brand for every skin with a story to tell.