News

Public appearance, past and future events, save-the-dates and the (not so) occasional piece of shameless self-promotion. Clippings from all-across the Superuniverse. 

16 Sep 2021

Spotify's mess and a lesson on long-term brand thinking

When does an app become more than an app? When it starts thinking about its...

15 Sep 2021

Riot Games

Superunion collaborates with Riot Games to celebrate 10th "Annie-versary" of League of Legends China. 

15 Sep 2021

Sunless

A brand for every skin with a story to tell. 

3 Sep 2021

Nantou City appoints Superunion for brand transformation

Superunion China wins the work for the creative brand transformation of Nantou City, Shenzhen.

31 Aug 2021

Amazon's Lesson in Underestimating Employees

Nora Bradshaw explains in AdWeek why employees are a crucial marketing channel. 

30 Aug 2021

The Sustainability Legacy of Tokyo 2020

Lara Sharrock, Sustainability Director, says the real sustainability opportunity of Tokyo 2020 is the long-term...

11 Aug 2021

Greg Quinton is The Loeries Jury President

Greg Quinton, Chief Creative Officer, is announced as Jury President at The Loeries 2021. 

3 Aug 2021

Microsoft's climb back to the top of the tech industry

While its competitors are blasting off in courtrooms and spacecrafts, Mick McConnell explains why Microsoft is...

19 Jul 2021

Enter player brand

Adam Sefton, Digital Strategy Director, writes that brands in the metaverse need to be self-aware,...

8 Jul 2021

Success for Legal & General

Congratulations to Legal & General who took home Bronze at this year's Digital Impact Awards. 

7 Jul 2021

Introducing: In Real Life

Our new concept development service helps bring products to life. 

30 Jun 2021

Lessons from tech giants' gaming missteps

Samuel Grinfeder writes in The Drum why tech giants need to approach games like any...

28 Jun 2021

Kalik

The new brand for leading Bahamian beer brand, Kalik, celebrates Bahamian pride. 

21 Jun 2021

Notpla wins Cannes' Grand Prix

Congratulations to Notpla and our team, winners of Cannes Lions' prestigious Grand Prix in Design. 

20 Jun 2021

Level up

Samuel Grinfeder, Senior Strategist, comments in The Drum about how Nintendo is evolving its brand beyond its...

18 Jun 2021

Employee relationships will make or break your business

Nora Bradshaw explains why brands need to be open, values-driven and responsive, to build stronger,...

18 Jun 2021

Happy Hour: Design Edition

Calling all design students and graduates to join us for Happy Hour: Design Edition!

14 Jun 2021

China Outbound

Maggie Chien talks at Amazon event on the opportunities for Chinese brands going global.

28 May 2021

Fight For Home

A new brand for Shelter, created by our London team, is inspired by the spirit of...

28 May 2021

A celebration of creativity at D&AD

Our global team wins seven pencils at D&AD, takes home the prestigious top Collaborative Pencil Award,...

24 May 2021

Welcome to Mick McConnell, CEO, North America

Mick McConnell joins Superunion New York today as North America CEO. 

21 May 2021

Happy Hour: Home Edition

Calling all design students and graduates!

13 May 2021

World-Changing Ideas

Congratulations to Tabfund, Notpla and our teams, winners at FastCo Awards. 

12 May 2021

Appleton Estate Rum: Crafted with Joy

The global rebrand created by our New York team, celebrates the pursuit of "joyful excellence". 

7 May 2021

Introducing: Vanguard

The significance of brand is growing beyond just helping consumers make decisions. 

6 May 2021

Smart, Down To Earth People

MyRepublic has a new brand, created by our Singapore team.

28 Apr 2021

A night at the Emmys

ESL celebrates an Emmy Sports TV nomination in the Outstanding Esports Coverage category.

23 Apr 2021

Oats, floats and jokes

Oatly is using brand personality to cut through a half-century of sameness. Ross Clugston explains in...

23 Apr 2021

Happy Hour is back!

Join us for Happy Hour: Strategy Edition with some of our brightest minds. 

22 Apr 2021

Rising to the challenge

Understanding why sustainability is so difficult for brands is key to addressing the problem. 

22 Apr 2021

Superunion Presents: Sennep

A conversation with award-winning digital product studio.

19 Apr 2021

Growing Unicorns with Ambrish Chaudhry

In this podcast series Ambrish Chaudhry, Managing Strategy Director, Singapore, India and Indonesia, talks to Potluck...

13 Apr 2021

Marcelo joins the Cannes Lions Design Jury

Marcelo Bicudo takes his seat on the Design Jury at this year's Cannes Lions Festival. 

13 Apr 2021

Star-studded judging panel at D&AD Awards

Superunion's Katherina Tudball, Miho Aishima and Reuben Alghali all join the D&AD 2021 Juries. 

8 Apr 2021

Cielo Sommerso

A new brand for Tenuta San Marcello that's celebrating an ancient wine-making tradition.

30 Mar 2021

Microsoft x Discord: a huge bet on gaming

Reports say Microsoft wants to acquire Discord. Erik Brattested writes in Fast Company that the brand will need to...

22 Mar 2021

The Breakup Coloring Book

A heart-warming book to celebrate the unique ways different cultures comfort those after a breakup.

18 Mar 2021

Meet Purezza

Created by our Amsterdam team, Purezza is a modern alternative to pre-packaged bottled water, changing the way restaurants, cafés...

12 Mar 2021

Build Each Other Up

A global initiative to celebrate the strength and resilience of the Superwomen across our network. 

12 Mar 2021

Best in Class

Superunion offers help for businesses through the pro bono Best in Class intern programme. 

11 Mar 2021

Women Bite Back

We welcome youth activists Christina Adane and Tasha Mhakayakora from Bite Back 2030, to celebrate...

10 Mar 2021

Marta talks Pokemon with the BBC

As Pokemon celebrates its 25th anniversary, Marta Swannie, Senior Creative Director, talks to the BBC...

1 Mar 2021

An electric vehicle tipping point?

Jim Prior, Global CEO, talks to Sky News about what brands can do to encourage...

9 Feb 2021

Ox, Up, and Away!

Wishing you an uplifting Lunar New Year in 2021.

5 Feb 2021

New Amazon chief needs to think about his company's role...

With this new phase of leadership, the brand will need to lead with a creative...

5 Feb 2021

Why 'Fame-Building' events should no longer be a part of...

With shrinking Super Bowl audiences, Ross Clugston, Executive Creative Director New York, explains why brands...

1 Feb 2021

The vaccine doesn't signal a return to business as usual...

Brands need to embrace the change and continue on this new path of accountability, writes...

15 Jan 2021

Happy Hour: Client Services Edition

Happy Hour is back for 2021! Recharged and focused on helping you discover more about...

14 Jan 2021

Transform Awards Asia Success

Congratulations to Tencent Music Entertainment, Enoulite, Beijing FANUC and our Asia team, winners at Transform...

4 Jan 2021

A beginner's guide to TCFD (Part II)

Our top tips for creating a useful and credible climate disclosure. 

18 Dec 2020

Superunion rebrands Julie's to champion unity, optimism and humility

Our Singapore team partners with Julie's confectionery to create the first rebrand in its 35-year...

14 Dec 2020

Superunion Presents: Magnum Photos

A conversation with iconic Magnum Photos, the most respected collective of photographers in the world. 

7 Dec 2020

Let's look on the bright side of life

Chief Creative Officer, Greg Quinton and other Superunion global team members survey the ad landscape...

7 Dec 2020

Shortlist at Transform Awards Asia

Congratulations to Enoulite, Tencent Music Entertainment Group, Beijing FANUC and our Asia team, shortlisted for...